Royal Bitch Couture launches a new woman’s clothing line to help save dogs from euthanasia across America. “I’ve decided to make my business partner the entire female dog population in America,” Shane O’Neill joked, the founder of Royal Bitch Couture. This Brentwood, California based entrepreneur and philanthropist, and his lifelong love for dogs, came up with the idea for Royal Bitch Couture.  It’s a hot and trendy woman’s clothing line. Shane was very inspired by other cause-based companies where the business model included a third party that directly benefits from the profits.

“I’m donating 50% of the profits from Royal Bitch Couture to shelters as well as Spay and neuter organizations across the country. I’m calling the initiative ‘HELPING  P.E.T.S.’ which is an acronym for Prevent Euthanasia Through Spaying. In collaboration with a group of innovative designers and Hollywood stylists, O’Neill has come up with some really great woman’s pieces. These clothes are made here in the United States. Royal Bitch Couture is a line of everyday-wear for women. Extra soft form fitting cotton T’s, French loop terry hoodies, short-shorts, low-rise sweat pants, and short dresses make Royal Bitch Couture a very comfortable and sexy addition to any woman’s wardrobe. Check out Royal Bitch Couture online, go to: www.royalbitchcouture.com

Hip hop artist, Detail is opening for Justin Bieber’s sold out worldwide tour (the hottest tour of the year) and sporting BILLIONAIRE MAFIA. You know if Justin’s team has chosen Detail to open for him he will be the next “it” artist.

Entertainment Reporter for the K-EARTH 101 Morning Show and host of her own BigTV show, Lisa Stanley lives and breathes not only entertainment, but also fashion and especially shoes. Next stop, the aLine media fashion loft where Lisa checks out one of the hottest shoe lines and a big celebrity favorite, Velvet Angels.

For more Lisa check out www.bigisgood.tv and for more Velvet Angels go to www.velvetangels.com

Regard Magazine serves as a platform to showcase the fashion industry’s most sought out designers. Not only the ones you may already know, but also the ones that you may not have heard of.  Regard Magazine will showcase high fashion designers featuring the best in wardrobe, shoes, jewelry and accessories. Each editorial spread is designed to give you a fresh new look at the style and fashion that’s available from New York to Los Angeles and on the international scene.

Regard Magazine is an extension of famed celebrity photographer, Dimitry Loiseau and beauty expert, Valerie Noble.  Read online at www.regardmag.com

Established in 2007 out of the downtown Las Vegas Arts District, the first collection of BILLIONAIRE MAFIA t-shirts were created in an abandoned liquor store converted into a design studio by Lana Fuchs. Growing up in the streets of Brooklyn, NY, Lana Fuchs created BILLIONAIRE MAFIA to embrace her love for music, art and fashion while paying homage to her family history of self-made entrepreneurs.

Over the past few years, BILLIONAIRE MAFIA has grown from a small t-shirt business to a rapidly expanding brand with a product assortment of men’s clothing and accessories that appeal to tastemakers who express their individuality through music, art and fashion. An avid traveler and art enthusiast, Lana Fuchs surrounds herself with street artists and musicians for inspiration in designing each collection. Heavily influenced by street fashion from around the world, BILLIONAIRE MAFIA reflects a distinct lifestyle that is eclectic, trend-setting and cutting edge.  See more at www.billionairemafia.com

New York footwear founder/designer Hendrick Brun has launched his NEW women’s shoes collection. Unique designs with an East Coast sophistication best describes Hendrick Brun shoes.  For more, visit www.hendrickbrun.com

New Jersey-based Civic Duty has introduced its premiere line of leisure shoes made of Tyvek®, a 100% recyclable material that offers comfort and durability in several fashionable styles and colors. Tyvek® is a breakthrough concept for shoe design, according to Civic Duty founder Steven Weinreb. Made by DuPont™, the material is eco-friendly and allows for creative styling in a variety of shades, textures, and patterns. Civic Duty’s new line will feature five styles, including two high-top options, and seven colors.Styles for the new line are: Exhilaration, Fascination, Dedication, Illumination, and Sensation. Each style is available in seven colors: White, Pale Yellow, Brown Paper Bag, Gunmetal Gray, Periwinkle, Fudge Brownie, and Navy Blue.

Driven by its mission, “To inspire,” Civic Duty is a socially minded footwear company that seeks to produce fun and fashionable footwear while also focusing on support for social and humanitarian causes. As part of its charitable mission, the company plans to introduce a new shoe style each year for which profits will be donated to a charity selected by Civic Duty customers. For more information, visit www.civicdutyshoes.com

Hollywood Life’s Kirstin Benson prepares for the Red Carpet for the 2010 Emmy’s at the aLine media fashion loft.

Lana Fuchs’ signature style transcends the world of reality into fantasy. From exquisite dresses to extravagant red carpet gowns, Fuchs continues to design for the discerning woman with a need to dress for every occasion. The Russian-born designer and Las Vegas resident has been creating one-of-a-kind pieces and custom couture since 1995. Since then, Fuchs has been featured in a growing list of international publications, fashion shows and television programs in praise of her talent and spirit.  In addition to designing for Lana Fuchs Couture, she is also the CEO and designer for the lifestyle brand Billionaire Mafia and founder of the Emerald Dream Foundation, a charitable non-profit organization. For more information, please visit www.LanaFuchs.com