www.acheswimwear.com

www.royalbitchcouture.com

www.deneish.com

www.hendrickbrun.com

“I love that dress” – Steven Tyler on American Idol about Lauren Alaina’s Tony Bowls dress.  www.tonybowls.com

Stylish and unique jewelry line announces launch of public relations campaign with aLine media

(Los Angeles, CA ~ May 13, 2011) – aLine media public relations announced today it has been retained by stella valle, a unique and customizable jewelry collection.  aLine media will provide publicity, celebrity outreach, and promotional services for stella valle.

“We could not be more pleased to announce the partnership between aLine media and stella valle,” said co-founder Ashley Jung. “aLine’s respect and influence in the industry will provide stella valle with the opportunity to take the brand to the next level, as we continue to design fashion-forward accessories. The partnership will support our effort to create a strong marketing and brand awareness campaign to expand our customer base substantially.  Our collaboration with aLine will assist in positioning stella valle in the forefront of customer’s minds as a premier fashion brand.”

About stella valle

stella valle inspires women to create themselves with a collection of customizable accessories.

The designers, sisters Ashley Jung and Paige Dellavalle, knew their experience as West Point military cadets and U.S. Army Officers didn’t make them the most obvious choices as chic arbiters of style.  But as they donned the drab, olive, camouflage fatigues that came with military life, their vision for life after the military remained lucid.

Founded in 2010, stella valle reflects the designers’ pursuit to live out their lifelong aspirations in fashion and design despite their unique past.  Capitalizing on their military background, they fused their mechanical training with a strong, diverse aesthetic sense — And with the desire to create a brand that represented ambition to create oneself, came stella valle.

The collection was inspired by and designed for strong, creative women, who chart their own path, lead their own lives, and create their own history. The brand encourages women to express themselves by reflecting who they are and what they want from life. stella valle stands for seizing opportunities, taking risks, setting the bar high, persisting through obstacles and striving for excellence.

stella valle encourages expression of one’s own aspirations through its collection of customizable accessories.  Each piece is perforated so individual charms can be attached, creating a one-of-a-kind accessory.  Every material utilized and charm designed symbolizes qualities that epitomize the brand’s values.  The charm motifs include modern silhouettes, bold designs, simple metal work, and gems. Like the designers themselves, stella valle brings to life a wicked mélange of edge and elegance all at once — embracing a juxtaposition that connotes an unapologetic, liberated sense of one’s own style and purpose.

“Life isn’t about finding yourself. Life is about creating yourself”

About aLine media

aLine media is a full service public relations firm with expertise in the development and execution of media coverage, event planning, artist representation and brand marketing.

aLine media has been selected in marketing and brand expert Sportswear International’s “Who’s Who 2006, 2007, 2008, 2009, 2010” as a leading public relations company. More information available at www.alinemedia.com

For hi-res images, samples or the stella valle lookbook, please contact:

Ansley Fous, ansley@alinemedia.com

aLine media, 213.624.0204

Help us send off Alyssa to the MISS USA pageant with a celebration at Hollywood hotspot, Drai’s. This event is open to both Miss & Teen contestants and will be hosted by Shanna Moakler and Keith Lewis. Please RSVP to rsvp@alinemedia.com

Dina Bar-el founded her first design company in 1974. As a former model, Dina makes it her business to know her customer and understand the sexy curves of a woman’s body.  Dina’s designs range from the perfect fit for a size 2 beauty to the curvaceous size 14 woman.

The decision to create dresses in the business was her daughter’s idea, Orna BAR-EL, whose inspiration and spirit brought forth beauty and elegance that still lives on today in every Dina Bar-el dress. Dina continues to design and create each beautiful design thoughtfully in memory of her loving daughter. Dina Bar-el dresses  grace the red carpet on numerous celebrities. Her designs are sought after and much desired in Hollywood as well as boutiques and stores around the world with an International appeal.  www.dinabarel.com

www.civicdutyshoes.com

Over 30 million people watched as top five contestant, Lauren Alaina, wore this stunning Tony Bowls dress on American Idol.   www.tonybowls.com