BOOMTHO!

BOOMTHO was started back in July 2006 with one goal: to eliminate boredom. Professional basketball player, Rod Benson came up with the term “Boom Tho” which means “an occurrence of an uncommonly good thing” while attending college at Berkeley and playing basketball.  The BOOMTHO movement then spread throughout the campus and across the west coast, resulting in the creation of a blog.  Rod quickly become known as one of the best sports bloggers and Sports Illustrated named him one of the top sports bloggers of 2007.  Rod spent a few season in the NBA Development League before playing abroad in France and now South Korea.  Rod’s travel has influenced his eye for design and thus his creative  gear. The movement has many objectives, none more important than bringing fun and honesty back into urban wear.  Whether it’s basketball, football, golf, or whatever, pro sports needs a certain degree of boom-tho-ness these days. No more scandals or controversies, just the ability to have fun and keep it real. Boom.  See the complete BOOMTHO collection at www.boomthoshop.com.